Monday, November 29

Genesis opens its first brand cultural space, ‘Genesis House’ in New York

The vehicle exhibition hall of ‘Genesis House New York’, the first brand cultural space of Genesis to open in Manhattan, New York, USA on the 19th. Genesis House also has a study, a restaurant, and a concert hall. Provided by Genesis

Genesis’ first brand complex cultural space has opened in the middle of New York, USA.

Genesis announced on the 11th that it will open the ‘Genesis House New York’ in the Meatpacking District, the center of culture and art in Manhattan, New York on the 19th.

Unlike the existing Genesis Studio that focused on vehicle display, the Genesis House has a study, a restaurant, and a performance hall, so you can take a break from your busy life.

The building was built with three floors (4340㎡) including the first basement floor. The ceiling is reminiscent of the tiled roof of a hanok. The first floor is an exhibition space where you can experience a variety of vehicles, from the released Genesis vehicles to the concept cars containing the future brand vision. A dedicated curator explains the vehicle and provides language services in English, Spanish, French, Chinese, and Korean.

On the second floor, there are various cultural experience spaces where you can feel the Korean sentiment, such as the ‘Tea Pavilion’, a study and tea room, ‘Library’, ‘Terrace Garden’ and ‘Genesis House Restaurant’. The restaurant collaborates with Onjieum, a traditional culture research institute, to present a menu based on royal cuisine from the Joseon Dynasty. You can enjoy a cup of coffee in the terrace garden overlooking the Hudson River. The first basement floor, equipped with a stage, lighting, and sound system, is a multi-purpose space that can hold new car launch events.

Genesis House is open every Tuesday – Sunday. “The Genesis House will be positioned as a ‘cultural oasis’ in the city where inspiration can be shared, rather than just a vehicle exhibition space,” Genesis CEO Jang Jae-hoon said.

Exterior of 'Genesis House New York', a brand complex cultural space created in the Meatpacking District of Manhattan, New York.  Provided by Genesis

Exterior of ‘Genesis House New York’, a brand complex cultural space created in the Meatpacking District of Manhattan, New York. Provided by Genesis

The first floor exhibition hall of Genesis House New York.  Provided by Genesis

The first floor exhibition hall of Genesis House New York. Provided by Genesis

Genesis House Restaurant.  Provided by Genesis

Genesis House Restaurant. Provided by Genesis

'Tea Pavilion' is the study and tea room of Genesis House.  Provided by Genesis

‘Tea Pavilion’ is the study and tea room of Genesis House. Provided by Genesis

Genesis House Terrace Garden.  Provided by Genesis

The terrace garden of the Genesis House. Provided by Genesis

The first basement floor of the Genesis House is equipped with a stage, lighting, and sound system for various events.  Provided by Genesis

The first basement floor of the Genesis House is equipped with a stage, lighting, and sound system for various events. Provided by Genesis

Reference-www.khan.co.kr

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