One sold every 10 seconds… The longest-running popularity of ’11 Cup Lunches’

Provided by 7-Eleven

Convenience store 7-Eleven announced on the 11th that its signature lunch box ’11-Chan Lunchbox’ (4,900 won) has surpassed 20 million cumulative sales.

Since its launch in 2015, one is sold every 10 seconds for 6 years and 4 months, and the cumulative sales of the products have exceeded 95 billion won and are about to reach 100 billion won in sales.

The 11-cup lunch box was popular with convenience store lunch box enthusiasts and office workers. It has undergone 20 renewals in line with rapidly changing trends, and uses seasonal ingredients suitable for the season. Samgwang rice, selected as the highest quality by the Rural Development Administration, is used in all lunch boxes and gimbap, including the 11th side lunch box, and is also evaluated as having good taste.

According to 7-Eleven, the 11-pack lunch box is a long-lived product that is difficult to find in the convenience store lunch box market. As a convenience store lunch box usually has a life cycle of about 6 months for each product, 7-Eleven explained that it is an exceptionally long-lived product.

A 7-Eleven official said, “It has grown into a 7-Eleven No. I will try to make it happen,” he said.

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