Which product has the highest monthly sales due to the ‘squid game’ craze?

Orion’s ‘Chambungeoppang’, a nostalgic snack, saw sales increase 37% in October compared to the same month last year.

Orion announced on the 11th that Chambungeoppang sold more than 5.5 million units, achieving the highest monthly sales of KRW 2 billion since 2016.

This is because, thanks to the popularity of products that evoke childhood nostalgia, such as dalgona and marbles that appeared in the Netflix drama ‘Squid Game’, the demand for bungeoppang, which I enjoyed as a child, has also increased.

According to Orion, ‘Chambungeoppang with Hotteok’, released in May, also accounts for 30% of total sales of Chambungeoppang due to its realistic hotteok taste and chewy texture, contributing to the increase in sales.

Orion Chambungeoppang is a product that was born as a snack that can be enjoyed all year round. At the time of its launch in 2011, it caused a sensation with the reverse idea released in May, just before the summer, and caused a shortage of all products sold at the same time as they were displayed. Cumulative sales exceeded 200 billion won in 10 years after launch.

Chambungeoppang is also popular in China. In Chinese, the Chinese character ‘魚’ (pronounced above), meaning fish, and ‘余 (wei)’, meaning abundance, are pronounced the same, so fish symbolizes wealth. It is popular as a gift snack for Chinese tourists visiting Korea, and it also ranked at the top of the sales rankings in Korean product categories in Chinese online shopping malls such as JD.com. At the end of 2019, it was produced locally under the name of ‘Xiao Wei Nour’ and has sold over 24 billion won since its launch.


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