Convenience store ‘4 cans of imported beer?’ No, now it’s the era of ‘4 cans of craft beer’

“What kind of craft beer at a convenience store?”

Craft beer, which had been overtaken by imported beer before the Corona 19 crisis, has emerged as a representative product of convenience stores thanks to an increase in the number of home alcoholic beverages.

According to the convenience store industry on the 21st, there are 27 types of craft beer sold exclusively at CU. A representative example is Gompyo Wheat Beer, which was released in April of last year and sold out. After its launch, Gompyo Wheat Beer was so popular that supply could not keep up with demand, and within two days of mass production, it ranked first in sales in the entire beer category. It is still the best product with an average of 170,000 units sold per day.

Thanks to this, CU is continuing its success by launching Malpyo Dark Beer, Baekyang Beer, Malpyo Green Grape Beer, Marilyn Monroe Beer, and Buldak Mango Ale. Craft beer accounted for 15.2% of CU’s total beer sales as of January to October this year.

GS25’s craft beer is represented by the landmark series. Starting with Gwanghwamun in 2018, Jeju Baengnokdam, Gyeongbokgung Palace, Seongsan Ilchulbong, and Namsan have been launched one after another, and a total of 8 types of beer are exclusively sold, including Goldstar Beer in collaboration with home appliance brands and Nordisk Beer in partnership with outdoor brands.

Gyeongbokgung Palace won a gold medal in the International Beer Cup at the World Beer Fair, and Nordisk Beer has been selling out since its launch in June, taking the top spot in GS25 craft beer sales. The share of craft beer in GS25’s 500mL canned beer sales jumped from 2.1% in 2018 to 12.4% this year.

Seven-Eleven sells three main products, ‘Kya Beer, Good Beer, and Wa Beer,’ which it launched in partnership with Baedal Minjok. Kya Beer sold out all its first batches within a week of its launch in July, and is currently ranked No. 1 in 7-Eleven craft beer sales. In addition, 7-Eleven is selling 10 types of craft beer exclusively, including Juicy Fresh Beer in collaboration with a gum brand, Spearmint Beer, and Donggolbaengi Beer in collaboration with the Golbengi brand. The proportion of craft beer in 7-Eleven’s domestic beer sales increased from 2.5% in 2018 to 15.2% this year.

An official from the convenience store industry said, “The craft beer boom at convenience stores is due to the stagnation of the imported beer market in Japan due to the boycott of Japanese products in 2019, followed by the increase in the consumption of home alcohol by the MZ generation, who pursue individuality due to the prolonged Corona 19.”

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