[CES 2022]”Huh? How is the exhibition hall like this?” LG Electronics’ new attempt

A view of LG Electronics’ booth ready to welcome visitors at the Las Vegas Convention Center in Las Vegas, USA on the 4th, the eve of CES 2022. Correspondent Jo Mi-dub

“What, is this all made up?”

I was surprised when I visited the LG Electronics booth on the afternoon of the 4th, one day before the opening of the world’s largest electronics and IT exhibition ‘CES 2022′. At this CES, I heard that LG Electronics would make a space where customers could experience products with AR (augmented reality) and VR (virtual reality) without exhibiting products, but the space was wider than I thought. There were no workers working to install the sculptures like other booths. After stopping by Samsung Electronics’ booth full of various products, the blank space of the space felt bigger.

There are ‘view points’ made of short pillars all over the booth, and a QR code with product description is attached at the top. Customers visiting the LG Electronics booth can virtually experience the products that LG Electronics won the Innovation Award for at CES and the super-large OLED sculptures that were showcased at CES in the past by installing the LG Electronics application (app) with their smartphone and running the QR code. .

Explanation of how to use the LG Electronics booth.  In the back, you can see the side booth with the sculptures being installed.  Correspondent Jo Mi-dub

Explanation of how to use the LG Electronics booth. In the back, you can see the side booth with the sculptures being installed. Correspondent Jo Mi-dub

A billboard introducing LG Electronics' slogan, 'The Better Life You Deserve' is hung at the Las Vegas Convention Center (LVCC) in Las Vegas, where CES 2022 will be held.  Provided by LG Electronics

A billboard introducing LG Electronics’ slogan, ‘The Better Life You Deserve’ is hung at the Las Vegas Convention Center (LVCC) in Las Vegas, where CES 2022 will be held. Provided by LG Electronics

After the opening ceremony, people were standing here and there and taking QR codes. I wondered if many people would install the app and participate in the experience.

As the large space was empty, the unusually patterned trees that filled the floor caught my eye. As part of its eco-friendly management, LG Electronics has decorated the 2,000-square-meter exhibition space with recycled materials, such as OSB (Oriented Strand Board) plywood made by pressing wood residues without using adhesives, and Douglas pine plywood that has not been painted or varnished. An LG Electronics official said, “The simplicity of the booth design is to make recycling easier after the event is over.”

Reference-www.khan.co.kr

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