Home-cooked meal kit that will blow away the loneliness of the ‘Omicron Guipo tribe’

The spread of single-person households, the unquenchable Corona 19… This is the era of convenience food.

In October of last year, research company Macromill Embrain conducted a survey on the perception of convenience food (HMR) among 1,000 ordinary people, and 48% of the respondents answered that they eat convenience food at least once a week, and single-person households ( 57.2%) and two-person households (51.4%) showed that the frequency was higher as the number of household members decreased.

Kim Su-jin (32), a single-person householder living in Seoul, said, “Prices have risen sharply these days, so it is cheaper and more convenient to simply purchase a meal kit than to purchase ingredients and cook on your own. I think it would be difficult to visit my hometown because of this, so I plan to relieve the disappointment with HMR products that can be easily enjoyed instead of holiday food.”

Affordable side dish meal kit for single-person households

Korean rice thief ‘Soy Sauce Crab’ has also been released in a mini-pack version for single-person households. Provided by Seohyun F&B

First of all, ‘soy sauce crab’ cannot be missed as a self-proclaimed rice thief menu for Koreans. Usually, soy sauce crab can be tasted only by visiting a specialty store, or it is released in a large capacity that a single household cannot handle alone. Seohyeon F&B’s ‘Amazing Bonjeon Gejang’ was developed in a low-capacity mini-pack form that is convenient for single-person households and dual-income households to experience without burden.

‘Amazing Bonjeon Gejang’ consists of two types of soy sauce crab and seasoned crab so you can choose according to your taste.

'Odo-dok Spicy Jjang-achi', made with HMR made of jjang-achi, a popular school food menu item, is very popular as an all-around side dish for single-person households.  School food provided

‘Odo-dok Spicy Jjang-achi’, made with HMR made of jjang-achi, a popular school food menu item, is very popular as an all-around side dish for single-person households. School food provided

School Food, a snack food franchise, created ‘Odo-dok Spicy Chimchi’ based on the ingredients used in its popular menus, such as ‘Jangjang Butter Bibimbap’ and ‘Mozzarella Spam Egg Marie’. Pickles are an all-around side dish that can be eaten with various Korean menus such as rice cake soup, kimbap, and stew.

‘Dodok Spicy Chimchi’ is an HMR product that boasts a chewy texture and spicy umami taste, and has gone through a total of 23 complicated processes at the manufacturing plant. This product, which is characterized by the addition of honey, a high-quality ingredient, along with the patented 7 pickling process, has been steadily gaining popularity, with sales exceeding 60,000 units last year.

A School Food official said, “Even during this upcoming Lunar New Year holiday, consumers who cannot return to their hometown due to the Omicron mutant virus are expected to find a meal kit product that can easily taste the taste of their hometown. I hope that the sadness will be alleviated.”

The one-person side dish meal kit made with the secret sauce of the famous soy sauce family, Sempyo, is a 'rice thief' as the title suggests.  Sampling provided

The one-person side dish meal kit made with the secret sauce of the famous soy sauce family, Sempyo, is a ‘rice thief’ as the title suggests. Sampling provided

A meal kit for one person for consumers who miss home-cooked food also draws attention. ‘Ssukssukssakssak Rice Thief’, presented by Sampyo, the center of our taste research, with his know-how in making side dishes for more than 40 years, is famous for its soy sauce with a total of 6 types of beef stew, pork jangjorim, quail roe jangjang, anchovy stir-fry, gochujang stir-fried anchovy and squid stir-fry. It is characterized by adding umami with the secret sauce of Sempyo.

‘Ssukssukssakssak Rice Thief’ is a room temperature product that does not need to be stored in the refrigerator, and its advantage is that it is convenient to store. The three kinds of Jangjorim go well with rice by adding red pepper from Australia, pork tenderloin from Korea, and fresh domestic quail eggs.

One of the most difficult side dishes to eat at home is grilled fish.  CJ has developed a meal kit that can be easily cooked in a microwave.  Provided by CJ

One of the most difficult side dishes to eat at home is grilled fish. CJ has developed a meal kit that can be easily cooked in a microwave. Provided by CJ

The number one food ingredient that single-person households and self-employed students find the most troublesome is ‘fish’. The cumbersome handling and the fishy smell that fills the house when grilling are explained as reasons for reluctance to fish. CJ CheilJedang introduced ‘Bibigo Boneless Grilled Fish,’ which can be easily cooked in a microwave for 1 minute. Based on the results of the ‘Roasted Fish Consumption Behavior Survey’ conducted by CJ CheilJedang, the product uses apple extract, etc. to remove the fishy smell, and removes all large bones and thorns to enhance the convenience of eating.

GS25 launched 'Hoho Holiday Lunch Box' and 'Hoho Rice Cake Dumpling Soup' consisting of various holiday dishes.  A mini-yakgwa and sikhye gift event will also be held.  Provided by GS25

GS25 launched ‘Hoho Holiday Lunch Box’ and ‘Hoho Rice Cake Dumpling Soup’ consisting of various holiday dishes. A mini-yakgwa and sikhye gift event will also be held. Provided by GS25

‘Taste of Hometown’ found at convenience stores

Due to the terrifying spread of Omicron, the number of ‘gwipo people’ who have given up on returning home for the Lunar New Year holiday is increasing, so the attention to convenience food is expected to increase even more. What kind of new products were launched at the convenience store of Jachwisaeng’s friend, offering a taste of hometown?

GS25 launched two types of ‘Hoho Holiday Lunch Box’ and ‘Hoho Rice Cake Dumpling Soup’ on this day to commemorate the Year of the Tiger. The Hoho Holiday Lunchbox consists of 10 representative holiday foods, including black rice, samsaekjeon, beef bulgogi, tteokgalbi, and greens. Customers who purchase two kinds of holiday lunch boxes by February 4 will be given either a mini rice yakgwa or a birak sikhye. GS Retail’s mobile application (The Pop) will also hold an event where a total of 1,020 people will be given a gift, such as a superior money set, by applying for stamps.

CU launched the 'Happy Lunchbox', which contains 20% more than the existing lunchbox.  The side dishes made up of jeon and bandits are enough for two adults to eat.  Provided by BGF Retail

CU launched the ‘Happy Lunchbox’, which contains 20% more than the existing lunchbox. The side dishes made up of jeon and bandits are enough for two adults to eat. Provided by BGF Retail

CU has increased the capacity of the existing lunch box by 20% to launch a generous ‘Happy Lunch Box’. In a large pancake made with special sauce and grilled, various kinds of pancakes such as kimchi jeon, seafood buchujeon, and omisanjeok give off a festive atmosphere. A total of 10 popular side dishes, such as stir-fried kimchi, spinach and quail eggs, are also served. BGF Retail said, “We plan to continue selling the lunch box after the Lunar New Year after examining customer reactions.”

Reference-www.khan.co.kr

Related Post

Leave a Reply

Your email address will not be published.