‘Saving a robot dog with an electric car’ Kia introduces a unique new car

Hyundai Motor Group, sports event marketing
Super Bowl season, Kia EV6 debut
Sponsored NEXO broadcasting for the Winter Olympics

The robot dog in the advertisement that Kia will show in the ‘Super Bowl’, the championship game of the National Football League (NFL). youtube video capture

The robot dog ‘Robo Dog’ displayed in the electronics store is envious of seeing the happy dog ​​in the arms of its owner one day. Then, a man who was charging an electric car caught my eye. The robot dog followed the vehicle with a sprint. However, it is discharged after a while.

This is the content of the ‘Super Bowl’ advertisement for the National Football League (NFL) championship game that Kia America Sales Corporation recently released on its YouTube account. The vehicle that appeared in the 60-second video is Kia’s first dedicated electric vehicle, the EV6. The male uses the EV6’s V2L function, which can supply electricity to the outside, to fully charge the battery of the fallen robot dog and accompany him on the journey.

According to the Hyundai Motor Group on the 6th, Hyundai and Kia are actively marketing eco-friendly cars in line with large sporting events. The advertisement for Kia’s ‘Robodog’ will be shown across the United States through NBC TV, which will broadcast the game after the third quarter of the final between the Los Angeles Rams and the Cincinnati Bengals at Sofai Stadium in Los Angeles on the 13th (local time). The Super Bowl, which is called the world’s largest advertising competition, is a large-scale event with more than 120 million viewers in the United States alone. Advertising is also expensive. It is known that a 30-second ad is worth about 6 billion won and a 60-second ad is worth 12 billion won. This advertisement is promoting the adoption of abandoned animals in partnership with the Pet Finder Foundation, an American companion animal welfare organization. The EV6 will be released in the US this year.

Hyundai Motor is aiming for the Beijing Winter Olympics. In partnership with ‘Tencent’, an official digital broadcasting partner, it participated as a title sponsor in the reality entertainment program ‘Hot Blizzard’, which has been airing since the 26th of last month. The famous Chinese idol group ‘INTO 1’ and four winter sports stars go on a trip while performing a mission composed of winter Olympic events.

Reference-www.khan.co.kr

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